SECTION 1776 LLC
Branding / Art Direction
Section 1776 is a Michigan based company and True American Brand created by former Marine Scout Sniper Matthew McDaid. Patriots / Adventure seekers, Clothing and accessories made in the USA. Vet owned. A% of every sale goes to vets. "
Matt's vision for the Section 1776 brand was to be a clean-cut, simple look; one that could appeal to every American. Matt came to me with what he was looking for. He wanted a logo that screamed AMERICA! A logo that could stand the test of time. I went to the drawing board and did about 10-15 different concepts. One of the first concepts I had was a concept based off the American Flag, and I used the "S" in the word Section as the shape of the American Flag. I put the word "Section" above the "S" and then put "1776" inside the union box. Once the initial concept was there, Matt and I worked together to give the logo meaning within all sections of it. I designed a diagram below to show what each section of the section logo means. There really is not any other American logo out there that competes with this one. The other artwork of the section brand has a very clean, simple approach much like the logo itself.
Design & Development © 2018 Adam Goldberg